{"title":"ETUDE","description":"\u003cp\u003ePlayful, affordable K-beauty makeup that doesn’t take itself too seriously. Great for experimenting without committing your whole paycheck.\u003c\/p\u003e","products":[{"product_id":"etude-soonjung-2x-barrier-intensive-cream","title":"SoonJung 2x Barrier Intensive Cream","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003cp\u003e\u003cstrong\u003eYour skin barrier is basically your skin's best friend—and this cream? It's the friendship bracelet your barrier desperately needs.\u003c\/strong\u003e\u003c\/p\u003e\n\n  \u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eThick, creamy texture that actually sinks in without feeling greasy (rare, honestly)\u003c\/li\u003e\n    \u003cli\u003eCalms redness and irritation fast—perfect for Singapore's humidity-induced sensitivity\u003c\/li\u003e\n    \u003cli\u003eWon't clog your pores even if you're layering it on stressed skin\u003c\/li\u003e\n    \u003cli\u003eWorks brilliantly after actives or when your skin's feeling compromised\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e — Locks in moisture and soothes irritated skin like a gentle hug\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMadecassoside\u003c\/strong\u003e — The real MVP for calming inflammation and strengthening your barrier\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramides\u003c\/strong\u003e — Essential fats that patch up micro-damage and keep water in\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eAfter cleansing and toning, take a pea-sized amount and gently pat onto damp skin. Focus on dry or sensitive areas. Use morning and night—your barrier will thank you.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cem\u003eBest for: Sensitive, irritated, or compromised skin types. All skin types, really, if you need a reset.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":51441555669208,"sku":null,"price":48.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6358\/6264\/files\/55882751670.jpg?v=1773110833"},{"product_id":"etude-etude-curl-fix-mascara-1-1-set-4-options","title":"Curl Fix Mascara 1+1 Set (4 Options)","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003cp\u003e\u003cstrong\u003eGet those K-beauty curl goals without the mascara drama — this 1+1 set gives you two shades to work with.\u003c\/strong\u003e\u003c\/p\u003e\n\n  \u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eThe curl hold actually lasts all day without flaking or smudging (finally!)\u003c\/li\u003e\n    \u003cli\u003eComes in 4 shade options — choose between #01 Black for that bold look or #02 Brown for something softer\u003c\/li\u003e\n    \u003cli\u003eBuy one, get one free — perfect for stocking up or sharing with your bestie\u003c\/li\u003e\n    \u003cli\u003eThe brush is small enough to catch every lash, even the tiny corner ones\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax:\u003c\/strong\u003e Keeps your curls locked in place without getting stiff\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSilicone Polymers:\u003c\/strong\u003e Helps the formula glide on smoothly while building volume\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eStart from the root of your lashes and wiggle the brush upward in a zig-zag motion. Do one or two coats depending on how bold you want to go. Let it set for a few seconds, and you're done.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cem\u003eAvailable at COLAVO — your go-to K-beauty store in Singapore.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":51441556226264,"sku":null,"price":13.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6358\/6264\/files\/58718382807.jpg?v=1773110824"},{"product_id":"etude-soonjung-10-free-moist-emulsion","title":"SoonJung 10 Free Moist Emulsion","description":"\u003ch2\u003eETUDE SoonJung 10 Free Moist Emulsion\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf your skin's been acting up from the heat and humidity, this lightweight emulsion actually calms things down instead of making it worse.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eNo harsh chemicals — seriously, there's no alcohol, silicones, or fragrance to irritate sensitive skin\u003c\/li\u003e\n    \u003cli\u003eLightweight but actually hydrating, perfect for Singapore's sticky weather (won't leave you feeling greasy)\u003c\/li\u003e\n    \u003cli\u003eSoothes irritation and redness without that heavy, sticky feeling other soothing products give you\u003c\/li\u003e\n    \u003cli\u003eWorks brilliantly layered under sunscreen or moisturiser — plays well with everything\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e — locks in moisture and repairs your skin barrier, especially important if you're dealing with sensitivity or dryness\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e — calms irritation and inflammation naturally, without being heavy-handed about it\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e — that trusty soothing plant extract that actually makes a difference for reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter toning, pump a bit onto your palm and gently pat into damp skin. Use morning and night. Wait for it to set before adding your next product — gives it time to actually absorb.\u003c\/p\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":51441556455640,"sku":null,"price":45.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6358\/6264\/files\/90213961573.1.jpg?v=1773110828"},{"product_id":"etude-sunprise-mild-airy-finish-sun-milk","title":"Sunprise Mild Airy Finish Sun Milk","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003cp\u003e\u003cstrong\u003eSay goodbye to that heavy, sticky sunscreen feeling — this one's basically invisible on your skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n  \u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eThe airy finish means no white cast and zero greasiness, even in Singapore's humidity\u003c\/li\u003e\n    \u003cli\u003eMild formula won't irritate sensitive skin or mess with your other skincare\u003c\/li\u003e\n    \u003cli\u003eLightweight milk texture that blends in seconds — perfect for layering under makeup\u003c\/li\u003e\n    \u003cli\u003eWon't clog pores or leave you feeling like you're wearing a layer of plastic all day\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — keeps your skin hydrated without adding weight, so it actually feels comfortable to wear\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — calms redness and strengthens your skin barrier while protecting from the sun\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eApply generously to clean, moisturised skin as the last step of your morning routine. Use about a fingertip amount for your face. Reapply every 2 hours if you're spending time outdoors. Works beautifully under makeup or on its own.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cem\u003ePerfect for Step 3 (Protect) in your skincare routine.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":51441565073624,"sku":null,"price":25.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6358\/6264\/files\/56470546074.1_ccd2d77d-ea24-49df-9f93-1eae46dd68a0.jpg?v=1773110837"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6358\/6264\/collections\/58718382807.jpg?v=1773067531","url":"https:\/\/colavo.com\/collections\/etude.oembed","provider":"COLAVO","version":"1.0","type":"link"}